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Why people buy (Jay Abraham)
Read moreMarketing Marvel, Jay Abraham, says, “logic doesn’t make a sale. You have to compel people on the emotional level.”...
October 14, 20150 -
What you need to know about copywriting for the web
Read morePeople tend to skim content rather than reading it word-for-word. That doesn’t mean they don’t appreciate good content–they prefer...
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Ambiverted copywriting
Read moreAdam Grant of the Wharton School tracked the sales of more than 300 people (both men and women) who...
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Email Marketing Benchmarks – Are You On Par or Lagging Behind Top Performers?
Read moreHow does your online marketing compare? What kind of open rates and click-through rates can you realistically expect? An...
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Long Vs Short Copywriting–What Works Best
Read moreIt seems that the ‘long vs. short’ copywriting debate is in full swing. First, we have those who argue...
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Avoid metooistic copywriting
Read moreIf all you do is make the same ‘me-too’ claims and promises on your website and in your copywriting...
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Is your website stuck in verbiage diarrhea?
Read moreThroughout the course of a typical day, I see all sorts of business websites–the good, the bad and the...
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Does your website pass the 4 second test?
Read moreYou invite prospects to your website expecting they will buy, and they don’t. A qualified prospect visits your website...
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Apple’s advertising techniques
Read moreApple doesn’t make customers; it breeds slavish devotees of its products. Its marketing is so powerful it generates sales...
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Professional LinkedIn profile makeover
Read moreI am writing this post while nodding my head in disbelief. Recently, a company Director has asked me to...