I am writing this post while nodding my head in disbelief.
Recently, a company Director has asked me to revamp his LinkedIn profile.
You’d think that every serious executive or business leader knows this. LinkedIn can catapult your business or professional career. It’s the absolute ‘gold standard’ for the business version of social media. It’s your virtual business card or handshake that helps you promote your professional skills. But it must be current and complete.
Problem is that he has an account with LinkedIn but his profile, let’s just say, is not optimised. He has no professional photo; no compelling headline; no credible summary; no descriptive keywords; no links to products and services. That’s so many missed opportunities!
Now, I know he’s not the only one; I have seen many others with ‘impotent profiles.’
So, if you have an account with LinkedIn then make sure that your profile is concise, compelling and professional. Most importantly, keep it up to date.
If you struggle for words or find yourself ‘too close to the trees to see the forest’ then hire a professional copywriter to help you capture and articulate your personal and/or business brand and value proposition.
Use customer-oriented keywords for the ‘specialities’ section to increase your chances of showing up in search results. A good question to ask here is ‘what keywords would your target market use to find someone with your knowledge, expertise and service offering?’
But, I am beginning to get into the ‘technicalities’ here, and that’s not the purpose of this post. Many great articles have been written on the subject, and you can find some of them below. If you’re high-flying business owner who’s time is of the essence then contact me to see how I can take your LinkedIn profile to the next level.
If you prefer to do your own research then the following resources should get you started:
If you think LinkedIn is a ‘dating website’ then please do yourself a favor and see Beginner’s Guide To LinkedIn and Learn How To Use LinkedIn Effectively.
Also, find out How People Are Using LinkedIn + How to Make Great Connections on LinkedIn.
Here you’ll learn about 10 LinkedIn Blunders That Make You Look Like An Amateur.
Here’s The Unofficial LinkedIn User’s Guide for Executives and Professionals.
This article writer claims to show you Five LinkedIn Strategies You Haven’t Thought Of Before.
Would you like to learn about LinkedIn user trends? See New Research: 2014 LinkedIn User Trends (And 10 Top Surprises).
While I don’t agree with everything this guy says (22 LinkedIn Secrets LinkedIn Won’t Tell You) he makes some interesting observations.
Getting too many emails or other annoyances on LinkedIn? See How to Fix LinkedIn’s Biggest Annoyances.
Learn How to add video, images to your LinkedIn profile.
Still looking for more tips? Here’s probably one of the biggest online resources about LinkedIn The How-To Guide for LinkedIn.
Are you looking for a smart shortcut to help you take your LI profile to the next level? Message me.