Marketing Marvel, Jay Abraham, says, “logic doesn’t make a sale. You have to compel people on the emotional level.”
Jay can speak from experience.
According to his website “He has produced many thousands of success stories and made billion of dollars in total revenue for others.”
Jay recommends the following six questions for those looking to get more bang for their marketing/copywriting bucks:
1. If I were on the receiving end of this presentation, why would I want this?
2. Why would I want to take advantage of this offer at this particular time?
3. What’s in it for me?
4. How will this product make me feel better about myself, my family, my business, my future, my life?
5. Why is this better than doing what I’m doing – or doing nothing at all?
6. So what?
Food for thought.